Area 51 Piercing & Fine Jewelry

Area 51 launched as a new piercing and custom jewelry studio in a competitive local market where trust mattered as much as visibility. I built the brand identity and marketing system from the ground up, creating a professional yet approachable visual world across logo design, signage, social, print, photography, window graphics, and an editorial-style jewelry catalog.

Role
Marketing Director, Designer

Year
2018

Brand Identity + Studio Touchpoints

I built the visual identity across the places customers typically encountered the brand — from the logo and storefront signage to stickers, apparel, photo backdrops, and in-studio details. The goal was to make the studio feel professional and distinct without losing the warmth and accessibility that helped people trust it.

Customer Trust + Education

I used social media to earn early trust with the target audience by making the studio experience feel more transparent and approachable. This content helped customers understand placement, terminology, service options, and what to expect in the chair before they ever booked an appointment.

Piercing Placement Guides
Educational social posts designed to clarify anatomical placement and standard terminology.

  • To make the appointment experience feel more familiar before booking, we shared a start-to-finish walkthrough showing jewelry selection, piercing, and the final result.

  • Service-focused social content showing how permanent jewelry gave customers another approachable way to engage with the studio.

  • Process-focused social content showing custom solid gold and gemstone grillz from molds to finished customer wear.