The beauty of a creative project is how it comes alive in the details. Building a successful big-picture idea like a Brand Identity is all about the steps we take along the way, and that’s why our process matters. Below are two brands I designed and directed to completion including (but not limited to) research, review, conceptualizing and actualizing. Click here to see some of the process work that went into creating the identity for Malta below.

 
Menu example

Menu example

MOGO—food delivery service by moped—ignores conventional design principals in an unexpected way an air of vintage Hollywood noir, MOGO uses their unique identity to stand out from their competitors, putting their brand’s memorable personality to work.

 
Standard size business cards

Standard size business cards

Menu presentation deck

Menu presentation deck

 
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malta_1.jpg
malta_2.jpg
 
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MALTA is a complete brand identity. Developed from the ground up for a farm-to-table restaurant, it was based off of the culture and history surrounding the archipelago. 

See the process work, from logo to brand book: here.

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GIL229MALspread2.jpg