The power of Mail Marketing as a tangible medium has value that cannot be replaced by the digital era. When considering paper textures, folds, colors, and personalized messaging, it is a powerful tool for promotion of small business and those independently employed. To understand the power of touch means learning how it assists in shifting the brain to a deeper level of engagement. This improves building and retaining knowledge of the new information. These templates were designed with exactly that in mind. As a result they present an aesthetic that retains its value over time, and in some cases even serve multiple uses. This keeps the sender top of mind, rather than being recycled or lost in a junk drawer.