Hey, I’m Melissa.
I help translate digital experiences that stop the doom scroll and spark curiosity.
My Approach
Insight + Strategy
I start with the audience: who we’re speaking to, what they need, and what will move them to act. The strongest work starts by meeting people where they are, then using performance data, team input, and hands-on experience to turn scattered information into a focused creative direction.
Collaborate + Refine
Through collaboration and feedback, I create space for innovative exploration. By fostering communication between creative and non-creative teams, I push beyond personal preferences so our work becomes sharper and more impactful.
Deliver + Grow
I define success by the trust the work inspires in others. I’m relied on to bring creative across the finish line with strong judgment, careful QA, and launch-ready content that supports stronger campaigns, revenue growth, and long-term brand authority.
-
![]()
10+ Years of Design Experience
E-commerce, packaging, campaigns, social, retail, wholesale, agency, in-house, remote, and nonprofit experience.
-
![]()
Measurable Impact
Visual direction and campaign strategy connected to conversion growth, social engagement, press visibility, and stronger brand recognition.
-
![]()
Concept → Launch
A reliable creative lead for early direction, cross-functional alignment, production, QA, and final execution.
Recent Projects
-
Lucky Jack 2026 Rebrand + Website
A full brand and Shopify website redesign for a men’s gift and gear company. The update focused on clearer navigation, stronger product storytelling, and a more immersive customer experience across retail, wholesale platforms.
-
Area 51 Piercing — Brand + Marketing System
A brand identity and marketing system for a new piercing and fine jewelry studio. Built from the ground up, our goal was to to earn trust, stand out in a competitive market, and create visual consistency across all customer experiences.
-
Amici Gold – Editorial Catalog
A 16-page wholesale catalog for Amici Gold, a fine jewelry brand specializing in gold and precious-gem body jewelry. The project translated the collection into an editorial product story through layout, pacing, typography and original photography.
Looking for More?
Click below to browse more of my work from the projects above.
