Content creation as an evolving landscape.
Each platform, with its unique audience, requires a tailored approach, making it essential to stay in tune with the latest trends. Social media strategy hinges on a creator's ability to connect authentically with their audience.
For YouTube Shorts a 32 second video remains one of the most-viewed of the Lucky Jack YouTube Shorts category. At 70k+ views, this 2025 video continues to drive new subscribers.
Video Content
"From work to the wild" is a lifestyle banner video for the website launch of luckyjackgear.com.
For YouTube Shorts at just under 1 minute, this video outperformed Lucky Jack’s typical Short by 2×, generating 3.2K views while maintaining strong retention with a 43-second average watch time.
For Instagram Reels and TikTok: This quick and playful video showcases two unique products offered at Area 51 Piercing: Infinity Jewelry and Nameplate Necklaces.
Telling real stories about real people, in 60 seconds this video effectively showcases an entire service from beginning to end and from the customer's POV.
Photo Content
A micro-campaign to promote the latest jewelry haul in the Area 51 Piercing studio. Product photography and design by me.
Social media-friendly posts to call out the different systems and processes for walk-ins versus booked appointments.
Educational Reference Maps designed to highlight piercing placement and terminology. This content quickly conveys valuable information to potential customers.